BLACKFIN

•CAN CIDER.

Cider in a can isn’t incredibly rare.  There are tons in the game by this point.  But a popular-priced can that’s crafted with 1.) fresh pressed cider, 2.) specialty cider apples, 3.) made directly at the orchard, packaged and priced to compete and win.  This brand was a category champion in a crowded and complicated landscape in the Northwest.

Blackfin was a brand created and owned by KMP’s Founder and Creative Director, Andy Petek.  Crafted in 2015, Blackfin was a disruptive brand that attacked the exploding cider category in the Pacific Northwest.