PRODUCT + BUSINESS DEVELOPMENT
PRODUCTION • DISTRIBUTION • MARKETING
Andy Petek came up in the beverage industry working in wholesale distribution of wine, spirits, beer, cider, and non-alcoholic brands. After being recruited from college into the E&J Gallo Management Development Program, he worked in Seattle, WA in regional distributor sales. Working within the largest beverage wholesaler in the United States, he later transitioned to category management and retail analytics throughout the Pacific Northwest working with all the major retailers in the region.
BUSINESS DEVELOPMENT • SALES MANAGEMENT • MARKETING MANAGEMENT • STRATEGIC CONSULTING
In 2014, Andy left the ‘corporate life’ to pursue his own ventures, starting with a hard cider company based in Woodinville, WA. Going from representing the largest beverage brands in the world to the smallest cider company in Western Washington was a shock to the system, but a welcomed shift. Over the next few years, Andy grew the cidery to distribution in five states with sixteen distributor partners and over 1,500 retail locations including state-wide distribution in WA, OR, ID, MT in tier-one grocery partners like Kroger banners, Safeway/Albertsons, Whole Foods, and Total Wine, along with regional and independent retails. Running a small business that competed with brands 100 times it’s size, he captured every tip, trick, hack, and insight about how to win big on a shoe string budget.
To subsidize the “startup days” building his own craft beverage company, Andy consulted for several other small producers and ended up with various contracted marketing and sales management positions. In the long-run of his journey, this became the true passion and all ventures since have been in service of the small, family-owned food and beverage companies. This work grew year after year into a marketing agency which is today called KingMaker Protocol and headquartered in Denver, Colorado. From farm-to-table and idea-to-commerce, KMP helps bring disruptive products to the crowded consumer marketplace ready for success!